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New SA box office record set by ‘Vir Altyd’

3/19/2016

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Vir Altyd is a romantic adventure film that tells the story of Nina (Donnalee Roberts) who believes in fairy tales but despite her meticulous planning of her wedding day, her fiancé leaves her embarrassed and betrayed at the altar. During a wild night of partying, brought on by shock and grief, Nina convinces Hugo (Ivan Botha) to go to Mauritius with her because she still insists on going on honeymoon – apart from the fact that she hasn’t seen Hugo for ten years. ​
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South African romantic adventure film Vir Altyd has surpassed the number one spot in earnings at the local box office for Afrikaans films. After four weeks on circuit, Vir Altyd, produced by the same team as Pad na jou Hart, has earned R13.4 million, breaking records and leaving the filmmakers feeling grateful and humbled. 

​Ster-Kinekor Entertainment, the distributor of Vir Altyd, has released the following statement: "We confirm thatVir Altyd now has the highest box-office income for an Afrikaans movie. It has surpassed the box-office earnings of Liefling and Pad na jou Hart and stands on USD878979.83. We are overjoyed with the success. We congratulate the producers and everyone involved on this achievement. The film is still showing countrywide,” said Pieter Geldenhuys 
After the movie’s success, Ivan Botha and Donnalee Roberts, writers, co-producers and leading actors of the film, say: “It’s such a great honour and privilege for us to reach this milestone. We’re indescribably grateful to each and every person who has watched Vir Altyd, the feedback has been overwhelming and we appreciate it endlessly! We really hope that the support for Vir Altyd will build momentum for all the upcoming local films that will release this year in order for our South African film industry to go from strength to strength!” 

Vir Altyd was produced by 17FilmStreetMedia and The Film Factory.

Source: ScreenAfrica, Channel 24
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    Mark Wambui

    I am a Cinemaphile, Film Director and Founder of RECA

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